Monday, June 4, 2018

What Are The Techniques to do SEO For Ecommerce Websites?

Regardless of the fact, whether your company is big or small, all you need an SEO service for increasing the profitability of your e-commerce website. It is because e-commerce websites are developed and designed for selling services and products and the main motto behind this is to generate revenues and sales. The organic traffic can be driven by effective online marketing and search engine optimization. So, every person who is engaged in SEO for e-commerce websites must know all the techniques that are effective for optimizing the website.

How to do SEO for top search rankings?

Generally, the traffic that comes towards e-commerce website diverts from search engines. This trend is confirmed by the analytics program of any e-commerce website that is popular. That's why all the owners of the online business want to see their website on the top of search engine results. It is not possible without an effective SEO campaign. Some experts use modern search engine optimization techniques that are really helpful for getting instant website recognition and for creating some back links that will improve search engine ranking marginally.

During the process of optimization of this website, professionals need to pay attention to making it search engine friendly so that it can be easily crawled by robots and can index the data. A major role is played by website navigation and user interface. If these will be easy and simple, it will gain instant SEO practice advantages to being the website of top rank.

For these types of websites, it is essential to pay attention to the geographic region that is targeted. There are some websites that only offer their services and products in a limited area. For such websites, it is important to be recognized by local business directories and local public.

Selection of right keywords is must

The base of any search engine optimization or search marketing campaigns is keywords. You know that the success and failure rate of e-Commerce website optimization campaigns mostly based on the keywords. That's why it is vital to focus on the right keywords. For this purpose, you can use the tools like Google Webmaster Toolkit and Word Tracker. One thing is mandatory and it is an inclusion of some keyword phrases that is used by a layman while searching for a particular service or product.

So, these are some points that must be remembered by a person who is going to do SEO for e-commerce websites. If you want to take this service for your website, you need to look for a leading company as the experience matters a lot for getting the higher rank and targeted traffic to your site. You can easily find companies over the internet along with their complete information and customer reviews.

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Monday, December 18, 2017

SEO Concepts That One Must Be Aware In 2018

The year 2017 was relatively a calm year in terms of extensive Google Algorithm Updates. In 2016, we saw major updates in Google Algorithms such Penguin 4.0, Possum and some significant changes to AdWords. Although there was a Fred Update, it was dropped in March and Google has been quiet ever since. However, trends like Machine Learning and Mobile Optimizations won’t go away anytime soon. Therefore, we need to focus on these critical concepts as we welcome the year 2018 which are mentioned below.

Semantic Search – Hummingbird Update was introduced by Google in 2013 to improve the search accuracy of results by thoroughly understanding the intent of the searcher, i.e. the context and relationship between words of the query. Though, the Semantic search has been so much evolved nowadays. The idea is to understand the intent of your target audiences and create content accordingly. That also increases the conversion rate.

Machine Learning – Recently, there has been a rapid advancement in the field of Machine Learning. Various industries are relying on Machine Learning to simplify the complicated problems. Google also utilizes RankBrain and other Machine Learning systems to add accuracy in search results based on the best behavior of users. Moreover, it is closely related to semantic searches. Hence, the best practice is to create content optimized for semantic searches and user experience.

Mobile – First Indexing – Everyone is well-aware about the need for mobile-friendly sites. However, having a responsive mobile site is not enough; you need to be mobile-first. It means that how good your website is doing on mobile searches will affect the ranking of Desktop searches. Hence, it is high time to take care of Mobile SEO first.

Featured Snippets – This feature was introduced by Google a few years back to provide users’ Rich answers to their queries including short and fact-based answers. Developing content for your website keeping Featured Snippets in mind will give you an edge over your competitors.

Voice Search – According to report published by Google, about 55 percent of teens and 40 percent of adults rely on Voice searches every day. Optimizing your website for voice search using long tail keywords and having a business listing can inevitably increase users from Voice Search.
I am Gajendra Shekhawat, a freelance SEO expert. If you want to boost traffics on your website in 2018, then get in touch with me.

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