The year 2017 was
relatively a calm year in terms of extensive Google Algorithm Updates. In 2016,
we saw major updates in Google Algorithms such Penguin 4.0, Possum and some
significant changes to AdWords. Although there was a Fred Update, it was
dropped in March and Google has been quiet ever since. However, trends like
Machine Learning and Mobile Optimizations won’t go away anytime soon.
Therefore, we need to focus on these critical concepts as we welcome the year
2018 which are mentioned below.
Semantic Search – Hummingbird Update was introduced by
Google in 2013 to improve the search accuracy of results by thoroughly
understanding the intent of the searcher, i.e. the context and relationship
between words of the query. Though, the Semantic search has been so much
evolved nowadays. The idea is to understand the intent of your target audiences
and create content accordingly. That also increases the conversion rate.
Machine Learning – Recently, there has been a rapid
advancement in the field of Machine Learning. Various industries are relying on
Machine Learning to simplify the complicated problems. Google also utilizes
RankBrain and other Machine Learning systems to add accuracy in search results
based on the best behavior of users. Moreover, it is closely related to
semantic searches. Hence, the best practice is to create content optimized for
semantic searches and user experience.
Mobile – First Indexing – Everyone is well-aware about the need
for mobile-friendly sites. However, having a responsive mobile site is not
enough; you need to be mobile-first. It means that how good your website is
doing on mobile searches will affect the ranking of Desktop searches. Hence, it
is high time to take care of Mobile SEO first.
Featured Snippets – This feature was introduced by Google a
few years back to provide users’ Rich answers to their queries including short
and fact-based answers. Developing content for your website keeping Featured
Snippets in mind will give you an edge over your competitors.
Voice Search – According to report published by Google,
about 55 percent of teens and 40 percent of adults rely on Voice searches every
day. Optimizing your website for voice search using long tail keywords and
having a business listing can inevitably increase users from Voice Search.
I am Gajendra Shekhawat, a freelance SEO expert.
If you want to boost traffics on your website in 2018, then get in touch with
me.
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