Boost Your Business With Freelance SEO Expert
Although businesses and brands spend months on the developing their custom online sites by minutely considering each detail or features, the success of the sites after they go live is not always assured. One of the top priorities of every eCommerce store as soon as they get launched is its Search Engine Optimization to assure that the growing pool of online buyers readily finds it while browsing through the search engines. Adhering to the significance of SEO, this article lists out some highly competent SEO strategies for shopping sites, specially built with Magento, a pioneered platform for building robust online solutions.
Making URLs search friendly
The basic step for optimizing a site is working on its configuration. From the admin panel, one can rewrite or modify the URLs of the web pages to make them user-friendly and search friendly with few popular keywords. Magento-based sites have a separate URL option, under which the users or owners of the site besides rewriting can even change URL settings to prevent them being stuffed with inappropriate keywords.
Products page enhancement
Inevitably, the product pages are the soul of every eCommerce site and there are many ways owners can thrive well in SEO by enhancing their product pages. Firstly, modifications in each aspect of SEO including meta description, page title and the URL are effective in optimising each product category. Secondly, to make individual product pages prominent in search results and increase the CTR (Click through), metadata and SEO friendly titles with concise descriptions can be used.
Optimisation of product images
Apart from providing quality images for the countless products on the site, use of proper file names for each product is vital. It becomes more convenient for shoppers to find it out in the search box. Further, title and ALT tags on the images provide the page information to all search engine spiders enhancing the visibility of products in the search engines.
Avoid repetitive content
Search engines mostly have problems in identifying which page of the website is more relevant when similar types of content appear on more than one page. Thus, it's all the way essential to make sure that every page of the site gets a unique content and can be accessed from the search engine in only one way. This means traffic will the directed to one particular page from the search engine which will subsequently augment its rankings.
Creating insistent tag structure
One incredible yet easiest way to enhance SEO rankings of Magento powered stores is creation of a persistent and basic tag structure for the product pages. For instance, using of H1 tags for Catalogue name and H3 for Product names under the Product Catalogue page will aid in gaining more visibility on the popular search engines.
Concluding thought
Definitely, the effort needed from the end of business owners for ensuring eCommerce success is not limited to the development of a full-fledged site, but also consistent action on its marketing through SEO techniques is needed. Following these basic and compelling techniques, merchants and online start-ups can easily boost their search engine visibility. However, there's an obvious need for assistance from a professional website development firm or organisation for that.
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